IOC and Samsung launch new digital community to engage young Olympic fans and drive positive change

Challenges to create a better tomorrow

Together for Tomorrow, Enabling People will invite young people from all over the world to participate in three impactful challenges that leverage the transformative power of sport and technology to make a meaningful difference in the world.

These include the Solve Challenge, which is being held in conjunction with Solve for Tomorrow, Samsung’s youth-focused social contribution initiative, and aims to empower young people to think up solutions combining sport and tech that improve education and livelihoods, promote health and active communities, increase equality and inclusion, and help bring about safer and peaceful communities.

This challenge aligns with the IOC’s Olympism365 strategy, which works towards strengthening the role of sport as an important enabler for the UN Sustainable Development Goals (SDGs), and with Samsung’s Together for Tomorrow vision, which aims to empower people to create positive change and drive collaborations that address some of the world’s most pressing issues.

In addition to the Solve Challenge, the Move for Tomorrow Challenge will motivate the community to be more active and adopt healthier lifestyles. Through the Samsung Health app, it will encourage users around the world to walk more and track their steps to promote better health and well-being. All participants will have the opportunity to contribute their steps to a cumulative total, with the objective being to see how many times they can collectively circumnavigate the globe using their combined steps. To mark their progress, past Olympic host cities such as Paris, Los Angeles, Seoul, Rio de Janeiro and Athens will serve as milestones.

Finally, the Create for Tomorrow Challenge will encourage people to embrace their creativity through PENUP, Samsung’s digital painting app, by asking them to create digital art inspired by the Olympic Games. In collaboration with the Olympic Foundation for Culture and Heritage, the challenge aims to foster a vibrant community of artists who draw inspiration from the spirit of the Games.

“This project – creating a programme in which young people can directly participate and experience the Olympic values – is a wonderful outcome from our long-standing collaboration with the IOC,” said YH Lee, President and Head of Global Marketing Office at Samsung Electronics. “We will continue to support young people in taking on bold and meaningful challenges towards a brighter future.”